Introducing new brand into a market Case Study Example | Topics and Well Written Essays - 3000 words

Introducing new brand into a market - Case Study Example (Auchan, 2008). Currently, Auchan has formed an alliance with the telecommunications operator Wind, in Italy, to build the strongest virtual operator, supported physically by Wind to offer telecommunication services as well as attractive promotions and fidelity options to give customers a reason to choose its supermarket over the current leader. This is an example of the "flanker strategy" - the objective of this strategy is to defend an exposed flank, which in business terms, is translated into a weakness in the leader's offering. "a follower may try to capture a leading share in a market segment with a differentiated product where the leader is not strong." (Avlonitis, 2006, p. 49). Attacking a non natural action field will give them an advantage over Carrefour that will require time for them to regain. Archos France is a company that produces electronic components, specifically those dedicated to multimedia applications. The role of Archos is the one of a company that follows the pace of the technology dictated by other leaders like Apple. Its strategy is based on producing almost cutting edge technological products at a lower cost than the concurrency but not trying to get the leadership position, since the company does not invest in innovation and advertising to the extent of the leaders in the industry. This is despite the fact that the company claims to have an objective of being an innovative company that brings pocket entertainment to customers (Archos, 2008). "Firms which undertake a good deal of innovation often have to recoup massive investment costs. Market followers are able to copy what the leading firms produce and save themselves the burden of massive investment costs. This means that they can operate very profitably at the going price in a market." (Proctor, 2000, p .109). An example of this strategy is the multimedia reader Archos 405 which is a product that resembles the iPod touch from Apple but with less appealing characteristics that allows it to be commercialized at half the price. Geox Italy is a firm that works in the shoe industry where other companies like Nike or Adidas are leaders. The difference with the strongest brands is that Geox was born based on the innovative idea of creating a shoe that allows transpiration to go out of the shoe through holes that do not allow water to come in. Its objective is to create shoes that guarantee those aspects giving the company a strong niche orientation, "A cardinal rule for successful entrepreneurs is "find a market niche." Specialization in a product area can make you the recognized expert." (Lesonsky, 2001, p. 45); the family of shoes that uses the Geox breathes patented system was a success among the customer that searched waterproof shoes that allowed the feet to remain dry, a sector of the market which was not considered by the market leaders and challengers such as Reebok, Le Coq Sportif or Avia. Essay 2 (Deena) An Overview Many companies consider launching new brands and products into the market with hopes that it will provide these brands sustainability and an increase in market share. While processes for dealing with competition differ from one region to the next, it is also important to recognize that for some brands, their competition might not require the same marketing competitive

Applies the lesson to analyse a real world issue Assignment

Applies the lesson to analyse a real world issue - Assignment Example This phenomenon is not unique as during the Great Depression in 1930’s the world economy underwent a similar occurrence. According to Hazlitt (1946), there is a difference between economists; good economists and bad economists. The bad economists observe the direct impacts of proposed course, whereas the good one focuses on long and indirect consequence. Teiying economic to long term predictions is the foundations of a good economist and as Brux, (2005) predicted long term economic eventualities such as poverty marks such characteristics.   This argument cannot be further from the truth. Economists have always been grouped into different groups, but the world’s most prominent group is the Keynesian school of thought. Other economic schools of thoughts that have dominated academic thoughts throughout the 20th century and even the 21st century are the monetarist school of thought and the Harvard economic school of thought. According to the Keynesian school of thought, private capital investment decreased as a result of more capacity and the deficiency in good investment opportunities (Hetzel, 2012).   In fact, the concept of Secular Stagnation, a term coined by the Keynesian school of economics and it attributed the recession to inadequate capital investment hindering full employment of labour and other economic resources. Aptly referred to as the secular stagnation theory as articulated by the Keynesian school of economics, is a marketed different from the notion propagated by the monetarist school of economics. According to the monetarist theorists the recession was as a result of the tendency of the rate of profit to decrease, and as such businesses will block investments in manufacturing plants with a decreasing rate of return. Theorists have provided different arguments on the phenomenon of low economic growth, and especially that regards the same that was realized in the industrialized

Organizational Communications Strategy Essay Example for Free

Organizational Communications Strategy Essay Leaders are responsible for motivating people to do their work effectively and achieve common objectives. Some believe leaders are born but some of the qualities can also be embedded in leaders through training and learning. Communication is the process when one person conveys thoughts or feelings to another individual or collection of people. The effectiveness of the communication process can be measured by message intended is equal to the message extracted. Feedback is essential for the communication process as this provides a response to on how successful we have been in transferring our message as originally intended. Teams focus on a collective style of working where the team members work together to achieve common goals. In teams the synergy level is positive, that is the performance of the team is greater than the individual efforts. The self managed teams discussed in this case are linked with empowerment, empowering employees enables them to participate better in team decision making processes. Leaders should facilitate and gain the trust of these teams rather than try to control and dictate to them. This allows instant action to be taken against a problem leading to valuable solutions. Communication is the back bone of an organization; it is one of the most important aspects required for the survival and success of the organization, whether the objective is dealing with corporate clients, employees or general public. The aim of the massage is to get across the Messages clearly, convincingly and to the relevant targeted audiences, Content that is delivered should be conveyed using the most effective and efficient channels, and a important aspect which is to be kept in mind is that Communications are customized to reflect cultural, and local diversity so it should be utilized accordingly for the betterment of the organization. Every thing done in the organization is through communication so it is a very significant element of any organization. The company I have chosen of the fortune 500 is FedEx the communication strategy is accordingly to the current trends in the business, I will emphasize on IT for the purpose of communication whether it be with in the organization or out side to customers, the internet will be used in fact for this purpose, as it is the most efficient and effective communication medium of present era. IT internal use it is a blessing as at present organization are moving toward paper less offices and e-mails are the best way to correspond and to Provide timely responses to all questions and feedback received. For external use website is a best source to attract new and maintain present customer as a large population of the world uses the WWW, for socializing, checking e-mails, browsing etc. using this medium will help FedEx in Developing focused, targeted communications at the right time to the correct audience, Communicate concise, pertinent, interesting content with a positive tone to cater the market. Website will be used for the purpose of providing a repository of business wide communications and questions and answers that is easily accessible to all FedEx concern employees. Another vital source I would use for my communication strategy will be the mobile phone, it has been growing rapidly at present and the cell phone has become one of the most vital means to convey messages, as the general public who use cell phones are addicted to it. We could target our customer by mobile massages which are used at present companies to attract customer, further the merge of the mobile and the internet has had a positive impact on the industry. Further, we could use other means of promoting their Internet marketing efforts offline like newsletters, direct mails, etc in order to reach more people nationally and internationally. The same tools can be used to promote not only the website but the company as a whole at the same time based on data gathered about customers online. Conduct online promotion using banner ads, e-newsletters, e-zines, etc. Since internet marketing is a new concept, those people who do go online may not be aware of exactly which companies have websites now. Therefore it would be a really effective idea right now to start placing banner ads on websites, there should be an overall increase in awareness of the use of Websites to interact with their customers online. I believe that the postal system is not very reliable but the usage of online advertisement can increase the interactivity and understanding of consumers and become more personalized. The World Wide Web has got billions of users with a great deal of attention from press and industry analysts. It’s got big names like Amazon and Yahoo which makes it sound even more intimidating to small businesses to use the Internet as a big part of their marketing solution. Like traditional advertising, Web marketing does not need a catchy slogan or striking images or animations. To get started, all one needs to do is state just the facts: who you are, what you sell, where you’re located, and other basic information. It does not cost a lot to fix mistakes, add new information or make other changes. That’s one source of anxiety absent in Web marketing. The same free tools used to develop web pages can be used to fix them, add to them or expand them. Todays consumers rarely wait until they enter a store before they begin to develop a decision to purchase one brand over another. For most businesses this is one of the greatest opportunities of the Internet. By responding to the consumers need for information and providing them with the information they are looking for earlier in the sales cycle, a business of any size can develop the kind of branded relationship that at one time only corporations with large ad budgets could afford. To get maximum benefit one can blend conventional advertising with online advertising to further energize and empower the overall campaign and make it interactive. What is needed is creativity and imaginative thinking. There is no particular, sure-fire way of doing it right and there is hardly a code of conduct. That gives internet-advertising a lot of breathing space but also leaves no excuses for not being innovative. As I have mentioned above if we conduct a cost and benefit analysis it would portray more benefit than the cost, the major target market of this media are the corporate clients as they make up most of the market in using FedEx services, with this innovative medium we will attract new customer for our product as well, the stake holder are the employee, loyal customer, the management of FedEx etc. In order to cater cultural nuances of people from all over the world we will have website customized to match the particular countries culture, and we will endeavor to cater the worldwide culture accordingly for instance Take nudity, Many Mildest cultures are reluctant to displaying women’s skin, while Europeans are far more tolerant of public nudity than Americans, these cultural difference will be catered for the effectiveness of the organizational communications strategy. Culture is a very difficult term to define. However, certain people have gone on and defined culture well by saying that it is a ‘set of shared values, opinions and practices of a community or group of people. ’ (Definition of Culture) The importance of the understanding of a socio-cultural environment of any country is imperative to attaining business advantage and eventually translatable success. This understanding of socio-cultural environment is then translated effectively into business practices so that they appeal to the local crowd and create a positive image of the firm in their minds. (Cultural Barriers) In my opinion this organizational communications strategy will do wonders for the organization, I hope this strategy will be implemented for the betterment of the organization.

Personal Narrative - The Rice Fields of Home :: Personal Narrative, Autobiographical Essay

The Rice Fields of Home I remember the big Gingko tree on the little hill. It was an old tree, shaped like a grandma with her curved back and wrinkly body. I loved how its leaves turned golden yellow during the autumn. I called them, Eun-hang Ip. Whenever the wind blew, it was snowing yellow, and I was covered with them. I would often doze off in that yellow blanket while the sunshine held my feet with her warm hands and the gentle breeze brushed my hair. In my dreams, I climbed that tree all the way up and reached the clouds--the white cotton candies. Carefree, worry free; my younger years... Everything seemed so beautiful in my eyes. Mother Nature was with me and she filled the absence of my real mother during my childhood; my daily life started with the satisfying weather and ended without complaints. All four seasons shared their charm equally and decorated my memories with their pretty details. I never forget my grandpa’s sky-blue antique bicycle and its’ two gigantic wheels. It didn’t have a break, but it made a little squeak sound every now and then which brought out more of its’ oldie character. I would paddle that bicycle through my peaceful, car-less road. The trees on the side of the road with their arms arched inward made the way seem like a tunnel. The little bits of sunbeams that sneaked in between the leaves, looked like the sparkling Christmas tree lights. When the tree tunnel ended the paddling also stopped, and the gravity took control because it was going down the hill. With the sudden acceleration and the bursting of full blazing sunshine, I closed my eyes, feeling the speed all over my body. Red, pink, yellow, and white Cosmos flowers, which replaced the trees on the side, were the first colors back into my little peaking eyes. As I rode through the flower tunnel, now slow and calm again, I could hear the fall wind wh istle. Time of harvest, a six years old me running around and following my family, was a busy time. All the rice fields, which were once covered with rice plants, were cut.

Neurotransmitters on Physical and Mental Behavior Essay

Our physical and mental behavior is controlled by what is called Neurotransmitters. These neurotransmitters are described as free floating chemicals in our brain transmit signals in the synapse, a junction that permits a neuron to pass electrical signals to other cells. In this paper I will identify four major neurotransmitters, such as the dopamine, acetylcholine, gaba and glutamate. Plus, I will analyze their function, and evaluate their impact on physical and mental behavior. Neurotransmitters are stored in minute sac called vesicles located at the end of axons. When an impulse, reaches the end of the axon, the vesicles discharge a neurotransmitter into a space between the cells. Also, neurotransmitters spread across the synapse and attach to receptors in the receiving cell that are designed for the neurotransmitter. Furthermore, the cell may be stimulated or the opposite may occur which can inhibited the cell from transmitting the impulse. (science. Jrank. org, 2011) The neurotransmitter dopamine is stored in the synapse vessels and is prevalent in the brain and the nervous system. Also, it is involved in muscle control and function, and when dopamine levels are low, it can cause loss of motor. In addition, it can cause depression, addictions, cravings, compulsions, low sex drive, poor attention and focus. (Integrative Psychiatry, 2011) The neurotransmitter acetylcholine carries nerve impulses across an opening between the synapse. â€Å"Acetylcholine is also one of the neurotransmitters that play a very important role in memory† â€Å"its main use if for control of sensory input signals and muscular control. It is also known as a stimulatory neurotransmitter. Also, when muscle nerves release acetylcholine, it makes the muscles contract. The drugs Tolterodine, SSRIs and cannabinoids that are used to treat the symptoms of multiple sclerosis operate by modifying the functioning of acetylcholine. (Acetylcholine. org, 2011) Sometimes the brain experiences an excess of nervous tension and stress, this can be caused by an abundance of adrenaline. To counterbalance the additional adrenaline, the brain produces a neurotransmitter called GABA which is the most important inhibitory neurotransmitter in the central nervous system. It helps the neurons mend after transmission, and decrease anxiety and stress. GABA is a significant mood modulator and has inhibitory effects upon the nervous system. (NeuroGenesis, 2011) Glutamate is the major excitatory neurotransmitter in the brain which is necessary for learning and memory. When glutamate is at a low level it can lead to weariness and poor brain function. But, when glutamate is increased it can cause death to the neurons in the brain. â€Å"Dysfunction in glutamate levels are involved in many neurodegenerative diseases such as Alzheimer’s disease, Parkinson’s, Huntington’s, and Tourette’s. High levels also contribute to Depression, OCD, and Autism. † (Integrative Psychiatry, 2011) Neurotransmitters plays a vital role in our physical and mental behavior, and eating a healthy diet and taking the proper supplement can help our brain and physical being to function properly.

Definition of Portmanteau Words in English

A portmanteau word is a word formed by merging the sounds and meanings of two or more other words. More formally known as a blend. The term portmanteau word  was coined by English writer Lewis Carroll in Through the Looking-Glass, and What Alice Found There (1871). Later, in the preface to his nonsense poem  The Hunting of the Snark (1876), Carroll offered this explanation of Humpty-Dumptys theory of two meanings packed into one word like a portmanteau: [T]ake the two words fuming and furious. Make up your mind that you will say both words, but leave it unsettled which you will say first. Now open your mouth and speak. If your thoughts incline ever so little towards fuming, you will say fuming-furious; if they turn, by even a hairs breadth, towards furious, you will say furious-fuming; but if you have the rarest of gifts, a perfectly balanced mind, you will say frumious. Examples and Observations: Brangelina (Brad Pitt Angelina Jolie)bromance (brother romance)Cronutâ„ ¢ (croissant doughnut)dramedy (drama comedy)Frankenfood (Frankenstein food)infomercial (information commercial)motel (motor hotel)netiquette (net etiquette)Oxbridge (Oxford Cambridge)pixel (pic element)quasar (quasi-stellar star)sexpert (sex expert)sexting (sex texting)smog (smoke fog)splatter (splash spatter)statusphere (status atmosphere)Tanzania (Tanganyika Zanzibar)telethon (television marathon)Viagravation (Viagra aggravation)A word formed by fusing elements of two other words, such as Lewis Carrolls slithy from slimy and lithe. He called such forms portmanteau words, because they were like a two-part portmanteau bag. Blending is related to abbreviation, derivation, and compounding, but distinct from them all.(Tom McArthur, Blend. The Oxford Companion to the English Language. Oxford University Press, 1992) The Sound Bites of Modern English [D]ancercise, simulcast, Frappuccino  Ã¢â‚¬â€Ã‚  they wear their meanings on their shortened sleeves. Portmanteau words are the sound bites of modern English, calculated to catch on the first time people hear them.(Geoffrey Nunberg, The Way We Talk Now. Houghton Mifflin, 2001)Smirting happens when two people, smoking outside, fall to flirting, and discover that they have more in common than simply nicotine. In Ireland, where the term originated after the ban in 2004, there is even evidence of non-smokers joining the smoky throng outside because the atmosphere there is more flirtatious.Smirting is a portmanteau word, formed by packing parts of two words together to create another, combining the sense of each.(Ben Macintyre, Ben Macintyre Celebrates the Portmanteau. The Times, May 2, 2008) Portmanteau Survivors:Dumbfound, Flabbergasted, Gerrymander Portmanteau words are frequently more whimsical than useful and dont survive, but many exist. ...  Dumbfound, from dumb and confound, was put together in the 17th century. Flabbergasted, one of the more contrived, is apparently an 18th-century blend of flabby and aghast. Gerrymander combines the name of Governor Elbridge Gerry and salamander, referring to the shape of a redistricted Massachusetts county. Anecdotage, adding the implication of dotage to anecdote, and Clifton Fadimans hullabalunacy from hullabaloo and lunacy, are clever enough to deserve survival.(Robert Gorrell, Watch Your Language!: Mother Tongue and Her Wayward Children. University of Nevada Press, 1994) Portmanteau Games Two games can be played with portmanteau words. In the first game, one player thinks of a portmanteau word and asks the next player to say which words are blended to create it. In the second game, players try to make up new, humorous portmanteau words and give their definitions. Thus you might blend the words hen and endurance to make hendurance, meaning the patience of a hen trying to hatch out an egg. Or you could blend the name of the dog Rin-tin-tin (who starred in films) and the word tintinnabulation to get Rin-tin-tintinnabulation: a very loud ringing of bells.(Tony Augarde, The Oxford A to Z of Word Games. Oxford University Press,1994) The Lighter Side of Portmanteau Words So a blog is a web log? Is there an apostrophe, or do you guys not even have the strength for that? You’re just going to jam two words together?(Stephen Colbert, The Colbert Report, Feb. 2006)In her first tweet, [Sarah] Palin didnt write speak out; she used another term  Ã¢â‚¬â€Ã‚  refudiate. A few minutes later, the Tweet was rewritten with refudiate  Ã¢â‚¬â€Ã‚  which is not actually a word —  removed,  replaced by refute. ...The word caught someones attention, because a few hours later Palin refused to refute refudiate, she tweeted that shes just following in Shakespeares footsteps.Refudiate, misunderestimate, wee-weed up. English is a living language. Shakespeare liked to coin new words too. Got to celebrate it!(Carolyn Kellogg, Wherefore Art Thou, Refudiate? Sarah Palin as Shakespeare. Los Angeles Times, July 19, 2010) Pronunciation: port-MAN-tow Also Known As: blend

An Analysis of the Fourth Amendment - 1074 Words

The constitution of the United States was enacted in the late 1700s at the wake of the Revolutionary War. The first laws of the United States Constitution were called the Bill of Rights and included the laws by which men were supposed to live by. In particular, the fourth amendment on Search and Seizure was enacted in order to protect the rights that the citizens of the newly freed colonies were denied of while until British occupation (gpo.gov). Prior to the colonies victory over Great Britain, British soldiers were allowed to ransack anyones belongings whenever they pleased. They did not necessarily have to have just cause nor were there always a sincere reasoning behind their complete destruction and invasion of privacy. After forgoing such a violation of personal dignity, the fourth amendment was enacted so that the rights of people who did not agree with the government searching and seizing their property without prior acknowledgment nor permission would be protected (supremecou rt.gov). This created a sense of dissatisfaction with the prior government that was to be erased with the new one, making the enactment of the Fourth Amendment possible. In order for the rights of the citizens of the newly made United States of America to be protected, the fourth amendment was written to guarantee that the violations that occurred during British colonization would no longer continue into their new form of government. Proposed by James Madison, the fourth amendment wasShow MoreRelatedThe Poisonous Tree1065 Words   |  5 Pagesseizure really means that a LEO cannot conduct a search â€Å"without a search warrant and without probable cause to believe that evidence of a crime is present, that such a search or seizure is unconstitutional under the Fourth Amendment (applied to the states by the Fourteenth Amendment), and evidence obtained from the unlawful search may not be introduced in court† (â€Å"Unreasonable search and†, n.d., para. 1). These type of searches can spill over into fruit of the poisonous tree, which is defined asRead MoreThe Court Of Appeals Of Maryland1293 Words   |  6 Pagesto be collected for comparison. Investigators collected DNA on swabs from the armrest of his chair. DNA analysis revealed a match from samples collected at the crime scene. After further investigation petitioner was charged and convicted of first-degree rape and related offenses. Petitioner challenged his conviction based on Fourth Amendment grounds contending that the collection and analysis of his DNA from the chair constituted an unlawful search as it violated his expectation of privacy (SternsteinRead MoreFourth Amendment Basics And Law Enforcement Hacking Essay1496 Words   |  6 PagesPlaypen: Law Enforcement in Digital Age â€Å"The Playpen Story: Some Fourth Amendment Basics and Law Enforcement Hacking† is an analytical blog post published on the Depplinks Blog section of the Electronic Frontier Foundations (EFF) website by Mark Rumold. Mark Rumold is a senior staff attorney at EFF, a non-profit organization with a stated purpose of: â€Å"defend[ing] free speech online, fight[ing] illegal surveillance, advocating for users and innovators, support freedom-enhancing technologies†. ThisRead MoreOn November 18, 2011, Charges Were Brought Against Antoine1104 Words   |  5 Pagesdefendant Antoine Jones. Each party had a chance to deliberate their opinions and stating their case against Antoine Jones. This case was not only brought into court for Mr. Jones’s cocaine distribution but for authorities violating Antoine Jones Fourth Amendment rights by planting a global positioning system on the defendant’s’ vehicle without his consent. The law requires a warrant must be ob tained before law enforcements can attach anything to an individual’s private property with consent. AuthoritiesRead MoreForensic Investigation On The Criminal Justice System1186 Words   |  5 Pagescombating crimes through the provision of forensic labs where the analysis of investigation is carried out. The forensic criminal investigation agencies are mandated with the collection of evidence from crime scene and later analyze for use the criminal justice system. However, there are forensic procedures used to collect and process the forensic evidence from electronic devices. The procedures have to follow the fourth and Fifth Amendment guidelines. In this paper, I will discuss the standard operatingRead MoreThe Legal Definition Of The Fourth Amendment1043 Words   |  5 Pagesthe professor elaborates on the steps used when determining the legality of the Fourth Amendment. The six steps of the broad Fourth Amendment template include: who does the Amendment apply to, has there been a search or seizure/seizure, is there probable cause, did law enforcement need to get a warrant, is the search conducted by law enforcement reasonable, and what happens if there is a violation of the Fourth Amendment (lecture 3 - https://www.youtube.com/watch?v=B3rXXu9_QxA). Additionally, the factorsRead MoreThe First Articles Of Confederation971 Words   |  4 PagesRights in order to protect citizens from government actions (Fourth Amendment). The Bill of Rights w as collective to each amendment for protecting the Common Good, but most that had impacted was the fourth amendment. The fourth amendment provides citizens to be â€Å"secure in their persons, houses, papers, and effects† In which prohibits government from performing an unreasonable and search and seizure (Fourth Amendment). The Fourth Amendment was adopted in 1791, later proposed on September 9. 1789. Read MoreCase Analysis : Petitioner Dennys Rodriguez986 Words   |  4 Pagesminimis intrusion on Rodriguez’s Fourth Amendment rights and was therefore permissible. The District Court denied the motion, based on the Magistrate Judge’s finding. Rodriguez entered a conditional guilty plea and appealed the denial of his motion to suppress to the Court of Appeals for the Eighth Circuit. The Eighth Circuit affirmed the decision finding the intrusion was de minimis and chose not to answer the question on reasonable suspicion. COURT’S ANALYSIS: Justice Ruth Bader Ginsburg deliveredRead MoreThe Trial No Search Warrant1049 Words   |  5 Pagesadmissible in criminal prosecution. On appeal, the Supreme Court of the United States reversed the judgment and remanded the case to the Court. â€Å"unlawful searches and seizure† â€Å"right to privacy† Issues: Is evidence obtained in violation of the fourth amendment, prohibiting â€Å"unreasonable searches and seizures† admissible as evidence in criminal procedures? Decision: Reversed. Evidence obtained through illegal searches and seizures are not admissible in a criminal prosecution. Reasoning: Justice TomRead MoreFbi Computer Analysis And Response Team ( Cart )1029 Words   |  5 PagesUniversity Course Name Instructor’s Name Date of Submission Review Questions 1) Organizations mentioned in the chapter that provide computer forensics training i) The FBI Computer Analysis and Response Team (CART) ii) The Department of Defense Computer Forensics Laboratory (DCFL) 2) FALSE 3) Fourth Amendment 4) The triad of computing security includes: vulnerability assessment, intrusion response, and investigation. 5) Three common types of digital crime i) Financial fraud: This involves using